The Engineering and Design Institute London (TEDI-London) is a design-led engineering institution co-founded by three PLuS Alliance Partners - Arizona State University, King’s College London and UNSW Sydney.
Opening in September 2021, TEDI-London offers a new type of engineering education that has an emphasis on flexible and project -based learning. Their aim is to attract students from diverse backgrounds and to educate future engineers who will develop solutions to tomorrow's global challenges.
The Challenge
To create three short films that illustrate the exciting potential and opportunities that TEDI-London provides for students enrolling in 2022. Accompanying the short films, we needed to capture a diverse portfolio of photography that can be used across the campaign in press and online.
Our solution
We created a campaign that looks to the future by telling the stories of Maria Hoffenheimer, Ali Patel and Grace Alibe- three fictional TEDI-London students who forge successful careers in engineering and go on to develop impactful solutions to current real-world problems. In order to achieve this time jump, we cast 6 talented actors - 3 senior actors and 3 junior actors - and utilised lighting, costume and location to great effect.
Whilst most university cement themselves in a 100-years of history, due to TEDI-London’s recent formation, we created a campaign that looks to the future by telling the stories of Maria Hoffenheimer, Ali Patel and Grace Alibe- three fictional TEDI-London students who forge successful careers in engineering and go on to develop impactful solutions to current real-world problems. In order to achieve this time jump, we cast 6 talented actors - 3 senior actors and 3 junior actors - and utilised lighting, costume and location to great effect.
Each film features TEDI-London’s purpose-built campus and how it is used by students on a day-to-day basis. They bring to life what it is like to be a student at TEDI-London and the distinctive way in which engineering is taught; through practical, project-based modules that focus on a variety of real-life issues. To further highlight this, the three stories are also based on some of the core and extra-curricular subject areas that students learn about at TEDI-London, demonstrating how they are equipped with the skills and knowledge needed to tackle global problems as they embark on their postgraduate careers.
It was an ambitious brief with a tight timeline but the team rallied together and we couldn’t be prouder of the result!
