The Engineering and Design Institute London (TEDI-London) is a design-led engineering institution co-founded by three PLuS Alliance Partners - Arizona State University, King’s College London and UNSW Sydney.
Opening in September 2021, TEDI-London offers a new type of engineering education that has an emphasis on flexible and project -based learning. Their aim is to attract students from diverse backgrounds and to educate future engineers who will develop solutions to tomorrow's global challenges.
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The Challenge
To create three short films that illustrate the exciting potential and opportunities that TEDI-London provides for students enrolling in 2022. Accompanying the short films, we needed to capture a diverse portfolio of photography that can be used across the campaign in press and online.
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Our solution
We created a campaign that looks to the future by telling the stories of Maria Hoffenheimer, Ali Patel and Grace Alibe- three fictional TEDI-London students who forge successful careers in engineering and go on to develop impactful solutions to current real-world problems. In order to achieve this time jump, we cast 6 talented actors - 3 senior actors and 3 junior actors - and utilised lighting, costume and location to great effect.
Whilst most university cement themselves in a 100-years of history, due to TEDI-London’s recent formation, we created a campaign that looks to the future by telling the stories of Maria Hoffenheimer, Ali Patel and Grace Alibe- three fictional TEDI-London students who forge successful careers in engineering and go on to develop impactful solutions to current real-world problems. In order to achieve this time jump, we cast 6 talented actors - 3 senior actors and 3 junior actors - and utilised lighting, costume and location to great effect.
Each film features TEDI-London’s purpose-built campus and how it is used by students on a day-to-day basis. They bring to life what it is like to be a student at TEDI-London and the distinctive way in which engineering is taught; through practical, project-based modules that focus on a variety of real-life issues. To further highlight this, the three stories are also based on some of the core and extra-curricular subject areas that students learn about at TEDI-London, demonstrating how they are equipped with the skills and knowledge needed to tackle global problems as they embark on their postgraduate careers.
It was an ambitious brief with a tight timeline but the team rallied together and we couldn’t be prouder of the result!
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